International Retail Marketing & New Business Development, Hellenica SA.
Alkistis Sidiropoulou, a professional marketer specializing in the cosmetics market, encompasses 16 years of experience in selective distribution and 6 years in the pharmacy channel. She has worked both in Greek and multinational companies with brand names such as La Prairie, Vichy and Apivita.
With extensive experience in brand strategy & management, organizational structure, budgeting, P & L handing, negotiations, trade, training, merchandising, media, promotion, public relations, CRM, pricing, retail sales, she undertakes the formulation and implementation of strategies and tactics to promote cosmetic brands. She organizes, motivates and manages the appropriate working groups. Always ensuring expected profitability, she adapts to different environments and conditions. Dedicated to the satisfaction of each consumer’s needs, she particularly targets personal service and indulgence. She holds a Bachelor of Science degree in Business Administration with specialization in Marketing Management and a Masters degree in International Management. She has attended several seminars and is a member of the administrative committee of TOGME.